From the winter issue of Jump Magazine:
To be in a functioning band goes beyond the ability to string a few chords together. Today, it’s all about branding and marketing. What identifies and separates your band from the others? Will the folks who saw you perform last weekend remember your name on Monday?
http://jumpphilly.com/2011/11/09/what-a ... a-success/
For musicians looking to join other bands or for trying to find people to join their bands.
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