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While “Whip It” is Devo’s best-known song, it’s far from lead singer and primary songwriter Mark Mothersbaugh’s most lucrative track over the past decade. That would be “Uncontrollable Urge,” which never appeared on the Billboard Hot 100, has no gold or platinum certifications, and only has about 5 million YouTube views and 30 million all-time streams on Spotify. (“Whip It” has four times as many YouTube views and nearly six times as many Spotify streams.)
One huge difference separates the two songs: a cover of “Uncontrollable Urge” soundtracks the comedy clip show Rob Dyrdek’s Ridiculousness, which can play on MTV for as much as 14 hours in a 24-hour period, nearly every day of the week. (At its peak in 2020, it played an astonishing 113 hours out of MTV’s entire 168-hour lineup, according to Variety.) Over the past decade, through 42 seasons, 1,545 episodes and countless reruns airing every 30 minutes, the performance royalties on that song net Mothersbaugh around $1 million per year, according to an estimate from his wife and manager Anita Greenspan.
“I’ve written so many other songs for films and television shows,” Mothersbaugh, who’s composed the themes for Pee-wee’s Playhouse and Rugrats alongside multiple Wes Anderson films, tells Rolling Stone. “I would’ve been shocked [years ago] if you told me this is the one that would become this prime source of income.”
“It’s ironic and kind of funny,” Greenspan adds. “In the beginning of MTV you saw a lot of Devo because they were early to make videos, but MTV started questioning the videos Devo were making. [The videos] were subversive, they didn’t like them and wouldn’t play them anymore. Now ‘Uncontrollable Urge’ is easily the most-played song on MTV, so [Devo] wins.’”